hi, there
I’m Cassie, a UX & Visual designer based in Minneapolis - St. Paul, MN.
Mobile App Prototype
‍Radiant is a learning game that encourages users to take control of their health and have fun while building a healthier life.
why it’s important:
exploring gamification
‍‍‍We got to dive into elements like progress tracking and rewards as a means to keep users coming back to our app.
advanced Figma features
‍‍‍I took initiative to learn new features like conditional statements to make our game prototype fully interactive.
View full presentation
user research
research plan
We conducted 5 user interviews to learn about our audience & sent out a survey with 20 responses to see how people consume information about health and where they get it.

analysis
We discovered several themes that were consistent among most interview and survey responses:
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Desire to improve personal health
Engaging and interactive
ways to learn new content
Progress tracking & rewards 
Customization
Maintaining motivation

insight statement
Anna needs to easily interact with personalized preventative care resources in a fun and engaging manner because it will benefit her future by decelerating health issues and improve her personal engagement in her health journey.

View the case study deck

user persona

Anna Reynolds

26 Year Old Marketing Coordinator from Minneapolis, MN

Outgoing | Curious | Driven | Creative
Frustrations

Needs to stay motivated longer

Is getting older

Doesn’t know where to look for information about her health

Wants an engaging way to learn about preventative healthcare

Wants & Needs

Learn more about preventative care

Become consistent with healthy habits

Learn about health in an engaging way
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Improve personal health & wellbeing

view figjam file

value proposition

Radiant is developing a preventative care education app that provides users with engaging, interactive elements and trustworthy information to learn more about their health and stay motivated towards lifelong healthy habits.
view figjam file
journey map
After her annual checkup with her doctor, Anna found out she has early signs of cardiovascular disease. Her doctor is recommending some lifestyle changes to help reduce her risk of complications. Anna’s friend recommended Radiant to learn more about changes she can make.
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Went to the doctor for a check up
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Doctor informed her she has early signs of cardiovascular disease
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Doctor recommends making lifestyle changes
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Anna is feeling down about the news
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She talks to her friend about the news
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Her friend recommends downloading Radiant
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Anna downloads the Radiant app
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She chooses to learn about cardiovascular disease prevention
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Anna interacts with the app  & starts to feel more hopeful and positive!
user flow
We chose to focus on Anna's onboarding experience and how she would interact with one sample game in our user flow diagram. View the full diagram in our FigJam file.
view figjam file
sketches
Our team sketched all of our ideas individually then came together to discuss and choose the best elements from each of our concepts. This was very collaborative and inspirational when determining how the app looks.
view figjam file
prototypes
conclusion
View full Case study DEck
This project was a great exposure to gamification, team collaboration, communication, advanced Figma features, and project management.

I had the pleasure of working with an excellent team of young designers. I feel that our team was perfectly diversified to allow us all to play to our strengths. We were able to effectively critique each other along the way and in the end gave a great presentation on our final product.

These are things we would do differently and/or complete if given the time and resources:

Build out the app completely – add more topics and games
Have a friend leaderboard to show each others progress
Build out a reward system
Design a search & explore feature to help users find the content they want
Add more customizable features
Mobile App Prototype
why it’s important:
all the research
‍Here, I conducted in-depth user interviews and really dug into understanding their “why.”
learning users’ needs
‍I found out, first-hand, the value in finding what users need and how to put those needs first in the design process.
just build it
‍I jumped in to refine my prototyping skills and progress through the phases of testing and iterating designs.
download presentation
user research insights
Beginning with several quantitative questions, I intentionally kept my scope wide to see what I could find.
Jack
Enjoys the novelty of travel. Values a seamless experience to focus on what matters most. Needs trip details to be easily accessible.
Allen
Travels mostly for family. Needs options for his family. Searches for the best deals. Needs to manage trip details for multiple family members.
Alissa
Meticulous planner and heavy researcher. Values customizable tools. Wants more searching features.
Matthew
Avid work traveler. Will pay for better experiences. Needs easy access to trip details and collaboration with colleagues.
View interview notes

user persona

Sarah Schneider

35 Year Old Product Manager from Seattle, WA

“I wish I could view all my family's travel information in one easy-to-read location.”
Interests

Social media
Family time
Trying new things
Local events

Personality

Health-conscious
Tech-savvy
Eco-conscious
Frequent traveler

Goals

Creating memories
Work-life balance
Local experiences
Give back to the community

Frustrations

Managing the family’s details
Dealing with last-minute changes
Traveling family can be stressful
Worried about missing experiences

view Miro Board
value proposition
I am developing a travel app to view and manage trip details to help users that struggle with keeping track of their travel plans to spend less time worrying about the details and get the most enjoyment out of their trip.
journey map
Sarah is traveling with her spouse and two children to visit her parents in Minneapolis. She often struggles keeping track of her trip details and has found journeyhub to help her. She is optimistic about using the app to improve her trip experience.
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Downloaded the app before leaving
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Added details to journeyhub
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Airport is busy and family is late
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Airline app not working
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journeyhub alerted to a gate change
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journeyhub saved the boarding passes
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Flight arrived late
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Checked journeyhub and easily made adjustments
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Family is back on schedule and having fun
user flow
I wanted to explore the onboarding process in more depth with this project and chose to include an optional set of screens that gives the user an idea of what the app is for and its core functionalities before signing up for an account.
sketches
prototypes
View Low-Fi
View Mid-fi
conclusion
I don't think I've ever learned as much in one project as I did with this. As my first project completed for my UX/UI Bootcamp, this was my first exposure to UX Research & Design. Having done some UI work in the past, getting to understand the UX behind it was very insightful and gave me a great picture of the process behind developing an app.

While this project only lasted 4 weeks, I felt like it was nowhere near enough time to accomplish the lofty goals I had for this concept.

If I had all the time in the world, I would want to further expand on the trip dashboard and explore including group travel into it.

The feedback I received on the app's concept was very positive and there was a lot of interest in seeing the app come to life. My instructional staff and peers had great things to say about my ahead-of-the curve prototyping skills and ability to present my materials in a refined fashion.

Overall, I grew very attached to this project and hope to re-visit it one day.

Review all previously mentioned materials and much more in the full case study:
DOwnload full Case study DEck
featured project
Radiant
UI Design &
High-Fidelity Prototype
Radiant is a learning game that encourages users to take control of their health and have fun while building a healthier life.
view project
view all projects
the secret sauce
Utilizing my design background, I strive to create visually pleasing interfaces while continuously embracing new design trends and ensuring user-centric experiences.
learn more
Refined Design Eye
Always Curious
Prototyping Whiz

my favorite programs

An overview of my most commonly used software programs and how I utilize them in my UX & UI design workflows.
view my work
Adobe Illustrator Branding & Logo Design | Typography Studies | Complex & Visually Refined User Flows, Journey Maps, Empathy Maps
Miro Team Collaboration & Meetings | Low-Fi Research Analysis & Visualization
Adobe InDesign Presentation Design | Text-Heavy Wireframes
Figma & FigJam Wireframes | Prototypes | Team Coll aboration | User Flows | User Journey Maps | Empathy Maps | Affinity Diagrams | Data Visualization
Adobe Photoshop Design Mockups | Photo Re-Touching & Enhancing | File Modification
Adobe After Effects Video Editing | Motion Graphics Creation | Interaction Design | Video Mockups
gold star moments
" ... impressive
attention to detail ..."
Jack G.
Former Co-Worker
“Cassie’s exceptional skills and fun-loving nature are a great combo that makes her a valuable asset to any team. Cassie's expertise is evident in her consistently high-quality work which is met with impressive attention to detail. She effortlessly creates a supportive and inclusive environment, ensuring everyone feels heard, valued, and supported. Cassie's positive attitude and enthusiasm bring a sense of energy to every project; a true team player. Without hesitation, I endorse Cassie as an outstanding professional who will greatly contribute to any organization or team.”
" ... vivacious personality and boundless energy ... "
Julie L.
Former Supervisor
“In all my years of experience, some people stand out for their great qualities and Cassie is one of those people. She is gifted, brilliant and an amazing designer. Her vivacious personality and boundless energy is a quality that truly would be an asset to any team. She was the designer I could always turn to ensure projects not only got done on time but did it with enthusiasm and proficiency.”
" ... a knack for finding & utilizing powerful tools ..."
David S.
Former Supervisor
“I wholeheartedly recommend Cassie Fulton, a former coworker and direct report, for any graphic design or UX/UI roles. Her technical ability is exceptional. Cassie has a knack for finding and utilizing powerful tools and features in any software she uses. She also has an incredible eye for design and attention to detail. Collaborative and reliable, Cassie is an invaluable asset to any team.”
" ... consistently delivering high-quality work ..."
Jeff K.
current Supervisor
"Cassie has shown remarkable versatility, navigating projects with vastly different scopes. What sets Cassie apart is her unwavering focus on results and prioritizing our partners' needs. Cassie's approach is refreshingly straightforward: where others might linger over semantics, she zeroes in on action, consistently delivering high-quality work under any circumstance. This pragmatic, get-things-done attitude has been instrumental in advancing our projects and strengthening our relationships with partners. Cassie's blend of creativity, technical expertise, and a no-nonsense approach to problem-solving has truly set a new standard within our team.

how can I help you?

cassandramfulton@gmail.com